If you’ve tried to find out what a business video costs in Calgary, you’ve probably hit a wall of “contact us for a quote.” That makes it hard to plan a budget, and even harder to compare studios. So here’s a clearer picture: the general price ranges you can expect, what moves the number up or down, and why the best price usually comes from a short conversation about what you actually need.
The short answer
Most business videos in Calgary fall somewhere between a few hundred dollars for short social content and a few thousand for a polished brand or event film. Where your project lands depends on three things: how much filming time it needs, how much editing it needs, and how many finished videos you walk away with.
Using our own pricing as a guide, here are the general ranges (CAD, plus GST):
- Short social content and reels: roughly $150 to $750, depending on how many videos you need.
- Promo and brand videos: roughly $650 to $2,500, depending on length, locations and how much story we’re telling.
- Interview and testimonial videos: roughly $1,000 to $2,000, depending on how many people are on camera.
- Event coverage: roughly $500 to $1,500, from a quick highlight to a full recap film.
- Ongoing monthly content: starting around $950 a month for planned shoots and a steady flow of short videos.
These are starting points, not a menu you have to fit into.
Every business is different, and so is every video
Set packages work well for a lot of businesses, and they make booking quick. But many projects don’t fit neatly into a box. Maybe you need a video for a product launch and photos for your new website in the same week. Maybe you want to film across three locations, or you have a tight budget and a big goal. That’s where a custom plan makes more sense.
When something is unique, a little different, or a bit bigger than a standard package, we sit down with you, learn what you’re trying to achieve, and build a plan and a price around it. It’s a smoother process for you, and you only pay for what actually helps your business.
What makes a video cost more (or less)
1. Filming time
More hours on location means more crew time. A tight plan is the best way to save money here: when we know exactly what we’re capturing, one focused session can produce a surprising amount of content.
2. Editing and length
A 30-second reel and a 4-minute documentary-style film can come from the same shoot, but the second takes far longer to edit. Think about where the video will live. Social media usually needs short, fast edits. Your website’s About page might deserve something longer.
3. People on camera
Every extra person interviewed needs their own lighting and angle setup, plus more footage to review in the edit.
4. Locations and extras
A second location, drone footage, motion graphics, subtitles or rush delivery all add to the total. None of them are required, so add them only when they help the video do its job.
How to get more from your budget
- Batch your content. One well-planned shoot can give you a month of reels plus a longer website video.
- Start with your goal, not the format. “We need more bookings from LinkedIn” leads to a better video than “we need a video.”
- Reuse what you film. Interview audio can become quote graphics, short clips and captions for months.
- Ask what’s included. Planning, revisions, music licensing and captions should be clear before you book.
- Tell your studio your budget. A good team will shape the plan to fit it, instead of guessing.
Let’s figure out the right fit
If your project fits one of our standard packages, you can build it online and see your total right away. If it’s something a little different, book a free 30-minute chat. We’ll listen to what you need, talk through options, and put together a plan that fits your business and your budget.
